Understanding SERP Tracking and How It Can Help Your Business
Gorilla Tools has just launched our first tool, SERP tracking. We offer daily email keyword ranking reports so you are never in the dark. The world of commerce has changed dramatically in the past 20 years, and it seems as though the vast majority of the change has occurred in the last 10 years. Consumers have changed their shopping habits, exchanging in-person sales options for online purchasing. They seem to wonder why they should go through the trouble of traveling to the store when they can simply go online, click a few buttons and get the item that they wanted to purchase delivered straight to their door. This is ideal for the thousands of online shop owners who are looking to fill those needs. Far too often online merchants do not understand the many different options that they have available to them in order to boost their business. SERP rank tracking is one method that many business owners are clueless about.
What Is SERP Tracking?
SERP tracking stands for Search Engine Results Page tracking. But what does that mean? In basic terms it means a list of results that you get from a search engine. If you go to your favorite search engine and type in any word, the results you get is known as SERP. But why should SERP tracking matter to you? The importance in SERP tracking comes from being able to track your current keywords to ensure that they are doing the job that they should. Keywords are detrimental to the online marketing business, and is what helps to get almost all websites from the bottom of the search engine results to the top.
Studies have shown that a huge 68% of people who use search engines choose to select their result from the first page. That means if your business is on the second, third, or fifteenth page it likely isn’t getting the attention that is going to bring traffic to your website. It means that it is highly likely that your keywords are not doing what they are supposed to.
Utilize SERP Tracking!
The best way to make sure that your keywords are getting your website the attention that it deserves is to use SERP tracking! At Gorilla Tools we have created an easy-to-use interface that allows you to see exactly what your keywords are doing on a daily, weekly, or monthly basis! We can track up to 7,000 keywords per day which means that you’re able to know, without a shadow of a doubt, which keywords are helping your business to get to the top of Google or Yahoo or Bing and which ones are not. With many different plans to choose from, it’s easy to find one that is the perfect match for your needs – giving you the search results you want without having to pay for the extra that you don’t need.
If you are worried that your keywords are not getting your business the attention it needs, come to Gorilla Tools to see how it can help you to track those keywords to make sure that they are doing their job. Sign up today and start utilizing our SERP tracking tool now.